The Brazilian Keratin Treatment is a game-changer for curly and coily hair! We've all dreamed of smooth, easy-to-style, and less voluminous hair. But before taking the plunge, it's crucial to know all the ins and outs: the risks, the cost, and more. So if you're considering a Brazilian Keratin Treatment, this article is for you!
But first of all, what is Brazilian straightening? It's a very gentle keratin-based treatment that deeply nourishes and facilitates blow-drying. But contrary to popular belief, it doesn't make hair stick straight. This treatment will repair, deeply hydrate, and provide maximum keratin for a stunning result: light, shiny hair that is more beautiful, more supple, and healthier. Due to the keratin input, the hair will relax. Wavy hair will become straight, while curly hair will become wavy, and so on. It's important to note that its effects are not permanent, unlike chemical relaxers. Gradually, they will fade away until they finally disappear. As a result, you won't have a root effect, and you'll be able to rediscover your hair's true nature. A Brazilian straightening lasts between 3 to 5 months. Also, know that the less sensitized and bleached the hair is, the longer the straightening lasts.
WHAT ARE THE DANGERS OF BRAZILIAN STRAIGHTENING?
The biggest disadvantage of Brazilian straightening is that it contains formaldehyde. This product is carcinogenic and can cause eye and respiratory irritations and contact eczema. In France, straightening products with a concentration higher than 0.2% formaldehyde, which is the maximum authorized limit, are prohibited.
Also, be careful when buying straightening kits online. Some products, most often imported from the United States or Brazil, far exceed the concentration authorized by French authorities. Therefore, choose products manufactured in Europe. If you go to a salon, ask for a formaldehyde-free straightening. In practice, it should not smoke excessively when the ceramic plates are passed through your hair.
WHAT TREATMENTS TO USE AFTER A STRAIGHTENING?
Sulfates remove the keratin present in Brazilian straightening. To prolong the treatment effect of the straightening, opt for a shampoo, conditioner, and treatment without sulfate or sodium laureth sulfate. To ensure this is the case for the products you use, pay attention to the list of ingredients on the packaging. Otherwise, you can also buy products labeled sulfate-free at a salon.
SOME TIPS
Here are some tips for a successful hair experience:
Before going to a salon, carefully check online reviews and don't rush into the first salon you find. Especially if the prices are very (too) attractive. Indeed, if the prices are too low, it's not a good sign and suggests that the hairdresser is using poor quality products. Furthermore, know that you are absolutely within your rights to ask them for the brand of Brazilian straightening they use. You can even ask them to show you the box or packaging to verify. It's your head and your hair we're talking about! If they refuse, run away! Small tip: Try to do your hair color one week before the straightening to avoid damaging your hair.
